CLIENT ASK:

“Develop a new brand positioning & script for a FW22 brand film that establishes Orage as riders too - and with decades of experience designing & crafting the most protective gear on the mountain, we know what riders need. Establish our brand TOV & messaging guidelines to hand off to our internal teams to run with”.

INSIGHT:

A life lived for the mountains isn’t for everyone. You have to be born for it - & all the ups & downs that come with it. We established this lifestyle as ‘living the cold life’, and we needed to prove how it runs deep through the veins of Orage to gain credibility in winter sports communities.

SOLUTION:

The campaign theme of BORN COLD was developed, positioning Orage and their community as one: With wind, ice, drop-ins & wipe-outs frozen into our DNA & yours, we were born for this cold life, just like you.

Once we’d emotionally connected both brand & riders with this consumer facing line, we juxtaposed it with stunning in-studio product shots to weave in Orage’s superior design & technology - demonstrating that when you’re born cold, Orage is your second skin.

With no paid media, the film generated over 5k+ views on You Tube, brand engagement increased to 65% across its platforms and time spent on the website doubled.