CLIENT ASK:

“Create a content film & blog article about professional snowboarder & Smartwool ambassador Ben Poechman”

INSIGHT:

As interesting as Ben’s personal journey to becoming a pro snowboarding was, we wanted to bring an extra layer to what could have been another typical ambassador story.

After meeting with Ben and discovering more about his approach to painting, it got us thinking how we could unite & motivate viewers & boarders to take an extra winter related action, generating even greater engagement, shares & awareness for Smartwool…

SOLUTION:

We presented Ben with an innovative concept of crafting an original painting during the filming, which could then serve as the subject of an online auction. The proceeds would be donated to POW (Protect Our Winters), a charity close to Ben's heart.

This addition to the narrative delved into Ben's core values and those shared by our broader winter sports audience, united by the common goal of safeguarding our precious winters. It not only deepened engagement by increasing readership & shares but also added an extra layer of publicity & awareness opportunity for Smartwool.

Produced for Altitude Sports, the film achieved 36k You Tube views, at the time Smartwool’s most viewed content film with the blog article generating 20k+ readers. The online auction received 200+ bids, with Ben’s painting finally selling for $500.